Nikon launches the Nikon Z 5, the perfect companion for creators ready to step up their photography and videography game

TOKYO – Creativity is a muscle, the more you exercise and express your creativity, the more it develops. With that in mind, Nikon Corporation has launched the Nikon Z 5 for creators who seek to push their creative boundaries in photography and videography.

Aspiring creators would be glad to know that this new mirrorless camera is just the extension they need to fulfil your pursuit for creativity. Showcase your works in both stills and movies more impressively, build up your aspiration and explore unconventional terrains with the Nikon Z 5. From the superb depiction of details to great low-light shooting capability, as well as its flexibility in bokeh expression, fast-focusing reaction and compact portability; new and existing users alike will appreciate the camera’s superior capabilities to capture their stories and creations.

Whether you’re a creator that’s just starting out or seeking an upgrade to pursue your creative vision, this full-frame format mirrorless camera will be perfect companion for self-expression. The Nikon Z 5 features outstanding expressive imaging performance and reliability without any compromise and at an accessible price point.

Inspiration can be fleeting and sometimes it comes in a form that transcends words. A unique framing composition between two pillars during sunset, or a view through an architecture that splits modernity and tradition, the creative interpretations are endless. With the Nikon Z 5, capture stills and videos beautifully in lowlight scenes and render details sharply even with handheld shooting, camera shake is accurately detected and compensated to provide optimal effect with its 5-axis in-camera Vibration Reduction (VR) of up to 5.0 stops[1]. Get to choose between two VR mode options to meet your shooting needs: NORMAL mode when you’re looking to capture still subjects and SPORT mode for moving subjects. In addition, the VR unit is designed with a lock structure feature to prevent the image sensor from damage caused by shaking.

Featuring a 273-point[2] hybrid autofocus (AF) system that automatically changes between focal-plane phase-detection AF, fast and accurate focusing on subjects is made possible. For the pet owners and lovers, the Animal-Detection AF[3] ensures you have one less thing to worry about with the occasionally fussy furry friends as the automated focusing helps to keep the shots in clarity, and a manual selection of the eye to focus is available as well. When it comes to portraiture or candid captures of family and friends, or even model subjects, the Eye-Detection AF comes in handy even in continuous tracking - AF-C mode, and confirmation of detection is available both on the electronic viewfinder and the touch screen monitor that features approximately 1040 dot resolution.

Clarity and details of creations are rendered to its best depiction with the NIKKOR Z lenses’ performance to reproduce dynamic expressions, beautiful smooth bokeh and sharp images even at wide apertures. For those seeking high-sensitivity image quality, especially at night festival scenes in the crowds where handheld shooting is required or even in light painting occasions, the Nikon Z 5 and its ISO of 51200[4] effectively reduces noise and realises high resolution at an advanced level.

A dancer that chances upon a newly made-up choreography, or a foodie in a spot of baking frenzy can relive and recreate their moments of inspiration with videos. Deliver cinematic movies be it in-camera or through post-production with helpful features that includes Creative Picture Control. In lighting adjustments where at times shadows and highlights may prove tricky in certain environments, the Active D-Lighting feature help to optimize the scenes for a natural-looking setting while the focus peaking mode assist to identify the elements of a scene that are in focus.

For a more creative visual expression, creators can also play around with its simultaneous creation of time-lapse movie during interval-timer photography. Contrary to the concerns of time-lapse productions would quickly wear out the shutter, the Nikon Z 5’s silent shooting mode helps minimise that and prevents mechanical blur.

Getting a new camera may feel intimidating with its many features and settings, however, thanks to the considerations Nikon has taken when designing the Nikon Z 5, rest assured as the camera features improved user-friendliness. The camera is easy to handle as it features intuitive operation via a touch screen and its customisable “i-Menu” provides shortcuts to frequently used settings in one interface. The camera is made versatile and can store creations more effectively with its double SD memory card slots. Also, customise your settings with you own effects! The camera has 20 different types of Creative Picture Control, which works like your favourite app filters, that apply to both stills and movies so your creations get an immediate uplift.

Easily upload your photos on social media with #NikonSnapBridge. Ease the process of a quick transfer from camera to mobile device for fast edits from a third-party software of choice, pop the caption in and upload the marvellous creation to your social media. The SnapBridge app simplifies the process of transferring those high-quality shots from your camera to smart device[5].

Compact and lightweight, move about freely as the camera only weighs approximately 675g. Creators are bound to enjoy the camera’s robust and durable body as it features dust- and drip-resistance[6], useful for whenever and wherever inspiration happens in any scenario. The trusty camera supports long hours, thanks to its battery’s new increased capacity. For those who never leave home without having their devices fully charged, rest easy in knowing that the camera can be charged on the go as it allows for USB charging and using the USB connectivity to a power bank[7] as a continuous power supply.

Leave your FOMO (fear of missing out) behind and be a part of the NIKKOR family. Those delving into the expansive world of photography and videography will appreciate the Z mount system with Nikon’s wide selection of high-performance NIKKOR Z lenses. The Nikon Z 5 comes in a compact kit with the new NIKKOR Z 24-50mm f/4-6.3, and also available with the NIKKOR Z 24-70mm f/4 S and the NIKKOR Z 24-200mm f/4-6.3 VR respectively[8] – all designed to help creators expand their creativity. The NIKKOR Z 24-50mm f/4-6.3 in particular is a portable and lightweight kit lens that is great for first-time full-frame users. Its versatile focal length range covers a wide variety of scenes and is optimal for street photography, which would make it a great addition for those who love to capture the beauty of their travels.

Creators who want to elevate their creative aspirations to new heights are sure to love how easy it is to bring along the new Nikon Z 5 and produce high quality images and videos that capture the essence of their stories to share with the world.

[1] Measured in accordance with CIPA standards (using the NIKKOR Z 24-70mm f/4 S at the maximum telephoto position).

[2] Photo mode, FX image area, single-point AF.

[3] Human and animal faces are detected with movie recording.

[4] Sensitivity can be expanded down to the equivalent of ISO 50 and up to the equivalent of ISO 102400 with still photography.

[5] The iPhone®, iPad®, iPod touch®, and Android™ devices running the SnapBridge app can be used. The SnapBridge app can be downloaded free of charge from the App Store® and Google Play™. See Nikon's website for further information.

[6] The camera is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.

[7] Recommended Power Bank: Anker PowerCore + 26800PD 45W.

[8] Kit availability may vary between countries.

For more information on the new Nikon Z 5, and other Nikon products, please visit www.nikon.com.hk.