Tokyo - Nikon Corporation (Nikon) is pleased to announce a limited release¹ of the Nikon Z fc camera “Nikon | HERALBONY Z fc” model featuring premium exterior designs created by contracted artists from HERALBONY Co., Ltd. (HERALBONY). This exclusive model will be available through the official online store and customer support centre.

HERALBONY is a company dedicated to creating a new culture through welfare initiatives. Nikon was inspired by HERALBONY's mission to "Radiate Your Color" and its extensive licensed art collection created by neurodiverse artists, and this shared vision led to our collaboration. With the Z fc featuring unique artwork, we hope that this camera will not only serve as a tool for capturing and expressing moments, but also as a means for individuals to express their own unique identities.

The Z fc is a camera that combines high performance and usability with a design inspired by Nikon's historic models. Featuring the "Premium Exterior" that allows users to replace the body’s leatherette and customize the color to their liking, it has become especially popular among younger users who value personal expression.

During this collaboration, Nikon and HERALBONY carefully selected four works of art from the 2,000+ pieces in the HERALBONY’s licensed collection to be featured on the premium exterior² of the Z fc. You can now choose a camera adorned with a design that particularly resonates with you.

Nikon aims to further expand the possibilities of imaging expressions and contribute to the development of imaging culture in the future.

HERALBONY is a brand working with artists with artists with neurodiversity and disabilities under the mission to change the image of "disability". The company manages copyrights of more than 2,000 pieces of art data created by these artists and incorporates them into various business domains. HERALBONY provides a sustainable business platform for the artists, facilitating numerous collaborations with enterprises, and the artists receive royalties for the use of their works.

Their business is diverse, encompassing a variety of initiatives. In addition to their own brand "HERALBONY," which promotes a new lifestyle with art to drive social change, HERALBONY offers creative production with art licensing and employee training programs to support corporate DE&I (Diversity, Equity, and Inclusion) initiatives. They also operate an art gallery in Morioka, "HERALBONY GALLERY," which presents new norms and cultures through art.

HERALBONY aims to overcome prejudgments and so-called common sense that divide the worlds around us and continue to showcase these radiant talents in every way possible.

Corporate website: https://www.heralbony.jp/en