Corporate News

06-09-2017

I AM THE DIFFERENCE MAKER
NIKON D850 DSLR CAMERA LAUNCH EVENT

The launch event for the Nikon D850 FX-format DSLR camera was successfully held on 4 September 2017. It attracted numerous media guests who were excited to experience the highly anticipated D850, the next generation full-frame, high-resolution and high-speed DSLR camera. Three Nikon Ambassadors, Mr. Emil Tse, Mr. Jack Chan and Mr. Patrick Cheung, were invited to demonstrate the functions of the Nikon D850 and the advantages they offer in commercial advertising, wedding and time-lapse photography. This demonstration session was also streamed live on the Facebook page of Nikon Hong Kong for the first time (watch here).

The three Nikon Ambassadors were appointed this year to promote Nikon’s photo imaging technology and products to the public. The professionals were the first in Hong Kong to experience the Nikon D850. This is the second consecutive year that Emil, a Commercial and Advertising Photographer, has been appointed Nikon Ambassador. At the launch event, Emil demonstrated the new focus shift capability of the D850 in car commercial shooting. Jack, one of the founders of the Asian Wedding Photographers Association (AWPA), showed the absolute advantage of the D850’s powerful synthesis of high resolution and high speed in wedding photography shooting. Patrick, renowned time-lapse video producer, explained to the audience the capability and convenience of the D850 in post-production.

The D850 offers impressive capabilities with a powerful synthesis of high resolution and high speed from the EXPEED 5 image-processing engine and CMOS sensor, silent photography in both photo and video modes, and a wider viewfield, giving modern storytellers more versatility. Engineered with this line-up of features and performance enhancements to our FX-format range, this camera truly is a showcase of our dedication to delivering superior photo and video imaging quality that caters to our diverse range of photographers.

This camera delivers both speed and resolution, the key features sought after by the professionals and creative storytellers. It is equipped with a powerful 45.7-megapixel CMOS sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps1 continuous shooting mode backed by its EXPEED 5 image-processing engine.

Thanks to a remarkable dynamic range of native ISO 64 to 25600 and an extended low metering limit, auto exposure (AE) shooting is enabled in low-light and a variety of situations. Further complemented by NIKKOR’s extensive selection of high-performance interchangeable lenses, be it from the latest AF-S NIKKOR 105mm f/1.4E ED, or the AF-S NIKKOR 14-24mm f/2.8G ED for wide-angle landscapes, or the AF-S NIKKOR 24-120mm f/4G ED VR, photographers are now equipped with the perfect combination of tools to capture crucial moments of subjects in weddings, fashion, nature, events and commercial shoots. Immense flexibility in the selection of RAW size options can also be tailored accordingly to the needs of the user.

Built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos2 in Full HD, and 8K time-lapse movie production3 using interval timer photography. A dedicated movie menu allows fuss-free switching between movie and still functions to enhance efficiency, so photographers and creators will be able to easily select the best visual format to express their creativity. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression.

1 When the following settings are applied: With continuous-servo AF, manual or shutter-priority auto exposure, a shutter speed of 1/250s or faster, and other settings at default values. When using MB-D18 Multi-Power Battery Pack with the EN-EL 18a/EN-EL18b Rechargeable Li-ion Battery (available separately). Optional BL-5 Battery Chamber Cover required for use of the EN-EL18a/EN-EL18b

2 Image quality is fixed at normal and image area is fixed at DX regardless of settings

3 Requires third-party software to create 8K time-lapse movies